10 Tips to Help make your Periscope and Facebook Live Broadcasts Successful
From the looks of it, 'live' video on social media marketing has become a thing. And also to help it not are a monstrous thing in the deep I've come up with this list of 10 suggestions to make your live Periscope and Facebook Live broadcasts successful that assist you connect with your audience.
1. Your Title Should Grab their Attention
Consider the title of your Periscope-like a newspaper headline. Write a fantastic title that tells the viewer what it's about and what they are going to see or learn. It ought to entice them to stay tuned. 'Untitled' isn't an option for fulfillment.
2. Don't Waste Time
Don't spend the opening seconds of the broadcast swinging the camera around the room showing us stuff, print out a copy of your company logo and slogan and shoot that as you welcome us towards the broadcast and verbally tell us what's going to happen.
When you point the camera towards you don't act surprised by the people logging in to view, it's what you were expecting so opt for it. Likewise, don't start giving shout-outs to viewers unless someone of note turns up... like The Pope. It could happen...
4. Don't Wait to Start
You should be starting the actual content of your live video broadcast inside first:60 seconds, don't forget that people who joined late should be able to watch the replay for what you may have missed.
5. Horizontal Please!
It's among my biggest pets peeves. My eyes are side-by-side on my small face, not one over the other. Also, make sure to keep your head in the center of the frame along with your eyes on the imaginary line involving the top 3rd and middle third from the frame. In the case of Periscope, when the comments and hearts begin to fly we will be able to still see your head.
6. Provide an Agenda
As a guy who spent 25+ years doing work in radio and TV and doing hours of show prep before each broadcast... please, please provide an agenda. Before you go live, outline that which you are going to say and also the points that you intend to make. Then follow that outline.
7. Do A Midstream Recap
If you notice a massive spike in viewers, it's Alright to do a quick recap for many who just joined you, yet remember they can watch the replay later. Be brief regarding it and unless your broadcast will probably be "an epic", don't recap more than once.
8. Questions At the conclusion
During the broadcast, if audience members start asking questions let them know that you will take questions after the broadcast. This will help you stick to your agenda. And until you have a fantastic memory (I don't) have them re-ask their question later. Much like your midstream recap be brief and obtain on with the task accessible.
9. Leave Them Wanting More
Once you have finished your presentation remain on to answer a few questions from the audience but don't allowed this to drag on. A good broadcaster knows to depart on a high note. Inform them if they have any further questions to contact you by email or via Twitter.
10. Use Graphics
Any URLs, contact information, Twitter handles, etc. which you mention during the broadcast ought to be printed out on a sheet of paper and held up towards the camera for people to consider. Finish off the way you began with your company logo and slogan. Perhaps a URL for your service or product.
Use a graphic During Your Periscope Facebook Live Broadcasts
Schedulae an appoitment with viewers. Either do your broadcast on the regular schedule (though this might not always be ideal) or Tweet Thirty minutes in advance to your followers and friends that you've got a broadcast coming. Mention the title too!
It's a brave new world out there and everybody has the equipment to be a broadcaster. As I've said before, the artist, broadcaster or craftsperson knows it isn't about the tools... but exactly how you use them.
Let me know basically can help you or if you have any other tips to enhance my list.
David Tyler is really a creative communicator and voice over talent with 25+ experience in the broadcast arena of TV and radio.
His mantra of 'Stop Communicating and begin Connecting' is his counsel to anyone wanting to use media, old or new, broadcast or online.
He writes and lectures on "The Art of Communicating Ideas".